OPI Infinite Shine Gel Effects Press Release

Press release

OPI Launches a Revolution in Nail Color with

NEW Infinite Shine Gel Effects Lacquer System

“Shine that lasts until removed!”

OPI, the leader in nail color innovation, announces the release of Infinite Shine

Gel Effects Lacquer System, offering the rich color, intense shine and lasting wear of

gels – without the need for LED-light curing or soak-off removal. Available in 30 new

shades (plus Primer base coat and Gloss top coat), Infinite Shine utilizes a three-step

system to deliver a high-shine classic crème finish for nails that lasts up to 10 days.

“Infinite Shine was developed to meet consumer demand for a nail lacquer with

a gel-like finish that also boasts the exceptional formula, on-trend colors and iconic

names for which OPI is best known,” explains Suzi Weiss-Fischmann, OPI Co-Founder

& Brand Ambassador. “Infinite Shine shades are applied and removed like traditional

lacquer, but they provide the high-shine and long-wear typically reserved for gel

formulas, for shine that lasts until you take it off!”

Infinite Shine includes a full range of fashion-forward shades ranging from

neutrals to bright reds, oranges and pinks to dark gray, blue and black hues: Pretty Pink

Perseveres, From Here to Eternity, She Went On and On and On, Girl Without Limits,

Running with the In-finite Crowd, Endurance Race to the Finish, No Stopping Me Now,

Unrepentantly Red, Unequivocally Crimson, Relentless Ruby, In Pursuit of Purple,

Grapely Admired, Can’t Be Beet!, Raisin’ the Bar, We’re in the Black, Get Ryd-of-thym

Blues, Indignantly Indigo, To Infinity & Blue-yond, Withstands the Test of Thyme, To the

Finish Lime!, Maintaining My Sand-ity, Tanacious Spirit, Brains & Bronze, Set in Stone,

Never Give Up!, Strong Coal-ition, Steel Waters Run Deep, Staying Neutral, It Never

Ends and You Can Count on It.
Infinite Shine is applied via a three-step system; first, apply Infinite Shine Primer

(Step 1) to prevent staining and increase lacquer durability. Next, select one of 30

shades (Step 2) and paint two thin, even coats for richly-pigmented, vivid color. Finally,

finish with Infinite Shine Gloss (Step 3), which features a state-of-the-art gel polymer

formula that cures in natural light. Product can be removed easily with Expert Touch

Nail Lacquer Remover; no soaking is required.

Infinite Shine products feature a proprietary formula and each bottle includes

OPI’s exclusive ProWideTM Brush for the ultimate in application. OPI Infinite Shine Gel

Effects Lacquer System will be available March, 2015, at Professional Salons, including

Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for

$12.50 ($14.95 CAN) suggested retail for each nail lacquer.

OPI is guaranteed only when purchased through authorized professional beauty

outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other

unauthorized source.


  1. Hi Victoria, I have a few of these and enjoy them. Is it just me, though, or do they dry better (harder, more resilient) if it's a sunny day rather than cloudy? I seem to notice that and wondered if it makes sense!

  2. Hi cat! I don't have any yet!! But yes, that makes total sense because from what I've read, they are "cured" by natural light, so the more light..the faster and better they might cure. Good to remember as I now live in grey sky central here in NW Washington! EEP.


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