Tuesday, July 28, 2015

OPI Venice Collection Fall 2015 Press Release

Press release
ESCAPE TO ITALY
WITH THE NEW VENICE COLLECTION BY OPI 
OPI-Venice-Collection-Fall-2015
 THINK: Romantic color inspired by Baroque period decadence
WHAT THEY ARE: All new lacquers and gels that pay homage to one of the world’s most beautiful cities. The leading nail professional and color experts at OPI have created a collection this Fall/Winter 2015 that captures the essence of one of Europe’s most romantic ancient capitals. A city of opulent pleasures, lavish artwork, and breathtaking Baroque architecture, for centuries Venice has inspired artists and composers to create works of timeless beauty. The world’s number one salon brand has created its own tribute to the famed “Queen of the Adriatic” with the all new Venice Collection. Featuring 15 new lacquer shades with matching GelColor to evoke the sumptuous elegance and grandiose splendor of the floating city, the OPI Venice Collection brings the alluring spirit of Venice to life anywhere.
OPI Co-Founder & Brand Ambassador Suzi Weiss-Fischmann explains, “Dreaming of Venice calls to mind people- watching in the piazza, sipping champagne in a gondola, or enjoying a gelato in an outdoor café as you stroll and float through this extraordinary city. So we created a collection of romantic reds, decadent blues, striking corals, dreamy pastels, elegant nudes, dramatic darks, and luxurious metallics that celebrate this vision of over-the-top indulgence.” This bold and elegant collection will introduce 12 new shades to the permanent OPI color family, and three limited edition offerings to ignite and renew your passion for color with a touch of Italian seduction. 

OPI-Venice-Collection-Fall-2015

The Complete Venice Collection Includes:
  • Venice by OPI Nail Lacquers ($4.75 salon, $9.50 retail) ($5.95 CAN salon, $11.50 CAN retail):  
    Enjoy 15 shades
    of on-trend color that puts Venice at your fingertips. Available as part of the permanent OPI color offerings in lush melon A Great Opera-tunity, persimmon crème It’s a Piazza Cake, shimmery copper Worth a Pretty Penne, coffee cream Tiramisu for Two, ravishing red Amore at the Grand Canal, red shimmer Gimme a Lido Kiss, opaque crème Be There in a Prosecco, pale gray I Cannoli Wear OPI, icy-sweet Gelato on My Mind, pastel lilac Purple Palazzo Pants, bold eggplant O Suzi Mio, luscious black My Gondola or Yours?. Catch these three LIMITED EDITION shades of bold aquamarine Venice the Party?, glittering gold Baroque...But Still Shopping, and deep navy St. Mark’s the Spot

  • Venice by OPI GelColors (salon price $15.99): Enjoy the same 15 Venice Collection lacquer colors in long wearing, durable OPI GelColor: A Great Opera-tunity, It’s a Piazza Cake, Worth a Pretty Penne, Tiramisu for Two, Amore at the Grand Canal, Gimme a Lido Kiss, Be There in a Prosecco, I Cannoli Wear OPI, Gelato on My Mind, Purple Palazzo Pants, O Suzi Mio, My Gondola or Yours?, and the LIMITED EDITION shades of Venice the Party?, Baroque...But Still Shopping, and St. Mark’s the Spot

    WHERE TO FIND THEM: Discover the collection beginning August 2015 at Ulta, Ulta.com and professional salons. 

    ABOUT OPI
    As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip- resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.

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