Wednesday, June 3, 2015

INTRODUCING THE NEW NAIL ENVY STRENGTH IN COLOR COLLECTION PRESS RELEASE

Press release

INTRODUCING THE NEW NAIL ENVY
STRENGTH IN COLOR COLLECTION


IDEA: Strengthening treatment plus coveted color in one

WHAT IT IS: The fortifying power of OPI’s Original Nail Envy Nail Strengthener combined with softly tinted color in four must-have OPI shades. Now, the trusted formula you love—from the world’s number one salon brand, OPI—has added delicate, feminine color for the very first time. Infused with hydrolyzed wheat protein and calcium, the new Nail Envy Strength in Color Collection delivers maximum strengthening aid to transform weak, damaged nails into longer, stronger, harder nails shining with bold, true-to-bottle color.

Inspired by of-the-moment creamsicle hued and pink quartz spring runway looks, this first-of-its-kind collection includes classic OPI favorite shades like Hawaiian Orchid, Samoan Sand, and Bubble Bath, plus a Nail Envy-only exclusive offering, Pink to Envy. Simply apply this innovative two-in-one nail strengthener plus color lacquer directly onto nails to add some much needed muscle to your manicure. 

The NEW Nail Envy Nail Strengthener Collection Includes:
    •    Hawaiian Orchid: A tropical pink with hints of light purple
    •    Samoan Sand: A warm beige-pink
    •    Bubble Bath: A sweet candy pink
    •    Pink to Envy: A Nail Envy exclusive shade in sheer light pink
 






As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.

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