China Glaze Electric Nights Neon Collection Press Release

Press release

China Glaze® Introduces Electric Nights Neon Collection

#ChinaGlazeElectricNights

Love, laugh, dance and bring the good vibes to the ultimate non-stop party when China Glaze® launches Electric Nights, summer’s hottest day-glow nail lacquer collection. Inspired by the outrageously colorful fashion seen at electronic music festivals, Electric Nights features nine enhanced neon lacquers that illuminate under a black light and three first-of-its-kind splatter paint effect top coats. Mix and match them all to create a glowing, mashup manicure that won’t skip a beat.

Twelve bass-bumping, bold shades include:

• Violet-Vibes: Ultra-violet purple crème

• Plur-Ple*: Vibrant blue-purple crème

• Glow with the Flow*: Ultra bright baby pink crème

• Red-y to Rave*: Unstoppable neon red crème

• Home Sweet House Music*: Neon orange crème

• Daisy Know My Name?: Hi-light yellow crème

• DJ Blue My Mind: Vivid blue crème

• UV Meant to Be: Tranquil baby blue crème

• Treble Maker: Glowing green crème

• Point Me to the Party: Neon green, orange, pink and blue matte multi-size glitter

• Let the Beat Drop: Hot orange and pink matte multi-size glitter

• Can I Get An Untz Untz: Cool neon blue and green matte multi-size glitter 

The Electric Nights collection marks the first time four key shades will launch simultaneously in Gelaze® Gel-n-Base in OneTM gel polish as open stock colours and a 4-piece set: Red-y to Rave, Home Sweet House Music, Plur-Ple and Glow with the Flow. Electric Nights will also feature four limited edition “Tips & Toes” 2-piece sets of China Glaze® and Gelaze® shades – Gelaze® for manicures and the matching China Glaze® shade for pedicures.

Wave your nails in the air with China Glaze® Electric Nights April 2015 at fine beauty supply stores and salons nationwide including Ulta and Sally Beauty Supply. MSRP $7.50.

For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).