Thursday, April 30, 2015

OPI Brights Summer 2015 Press Release

Press release
LIGHT UP YOUR NAIL LOOK
WITH THE NEW BRIGHTS COLLECTION BY OPI


IDEA: An electrifying palette of all new, on-trend Bright

WHAT THEY ARE: Lacquers, gels, and limited-edition nail art kits in this season’s most sought-after bright shades. The world’s number one salon brand, OPI, is once again bringing bold nail color to the next level. For 30 years, leading salon artists have turned to OPI for the most coveted high-fashion colors with richly pigmented formulas. Now, the brand is bringing vivid, of-the-moment color to life with the latest Brights Collection. Featuring six new must-have shades and three beloved favorites—from shockingly saturated hot pinks, to bold electric blues, to intensely vibrant lemon-lime—the collection delivers rich, true-to-bottle color in just a few coats. Take Brights in a new direction with debut glitter and metallic shades, create an unforgettable shimmering look with an exclusive Brights Swarovski crystal kit, or get statement color that lasts with the full range of Brights also available in OPI’s innovative GelColor formula. With the new Brights Collection, OPI makes it easy to create an intense color statement without saying a word.

The Complete Brights Collection Includes:
    •    Brights by OPI Nail Lacquers ($4.75 salon, $9.50 retail): These bold hues are the perfect way to make an impact. To create an even more dramatic pop of color, layer Brights over a solid white base. Available in NEW shimmering metallic pink Can’t Hear Myself Pink!, hot pink glitter On Pinks and Needles, iridescent metallic blue I Sea You Wear OPI, scorching hot red I STOP for Red, delectable purple The Berry Thought of You, deep navy blue My Car has Navy-gation, and core essentials like hot pink Hotter than You Pink, brilliant coral Down to the Core-al, and citrusy lemon-lime Life Gave Me Lemons.
    •    Brights by OPI GelColor ($14.95 salon): Get your favorite Brights shades in nine durable gel color formulas. Available in the same Brights lacquer colors: On Pinks and Needles, Can’t Hear Myself Pink!, I Sea You Wear OPI, I STOP for Red, The Berry Thought of You, My Car has Navy-gation, Life Gave Me Lemons, Hotter than You Pink, and Down to the Core-al.
    •    Brights by OPI Mini Pack ($10.95 salon, $21.95 retail): Featuring six mini bottles in new, in-demand shades. This must-have kit lets you explore the full range of dialed up color. Included shades: Hotter Than You Pink, Down to the Core-al, Life Gave Me Lemons, Can’t Hear Myself Pink!, I Sea You Wear OPI, and My Car Has Navy-gation.
    •    Brights by OPI Trio Pack with Swarovski Crystals ($12.50 salon, $24.95 retail): OPI has teamed up with Swarovski to bring the latest in amplified color plus glittering nail art. With real Swarovski crystals, nail glue, and a trio of vivid Brights lacquers, you have the power to make nail art shine brighter than ever. Included shades: Hotter than You Pink, Samoan Sand, and The Berry Thought of You.
OPI-Down-To-The-Coreal
OPI Down To The Coreal
OPI-Hotter-Than-You-Pink
OPI Hotter Than You Pink
OPI-Life-Gave-Me-Lemons
OPI Life Gave Me Lemons
OPI-My-Car-Has-Navygation
OPI My Car Has Navygation
OPI-The-Berry-Thought-of-You
OPI The Berry Thought of You
OPI-I-STOP-For-Red
OPI I STOP For Red
OPI-I-Sea-You-Wear-OPI
OPI I Sea You Wear OPI
OPI-Can't-Hear-Myself-Pink
OPI Can't Hear Myself Pink
OPI-On-Pinks-and-Needles
OPI On Pinks and Needles


WHERE TO FIND THEM: Discover the collection from May 2015 at ULTA, ULTA.com, and select professional salons.

OPI-Brights-Summer-2015-Press-Release
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formulas, fashionable colors, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI Nail Lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor, which is available in more than 150 shades that match the iconic OPI colors that are known and loved, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, or mass outlet, or other unauthorized source. To learn more about OPI visit www.OPI.com.

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