A couple of weeks ago (time flies!!) you may have seen on my facebook page, Twitter or Instagram that I had the distinct pleasure of being invited to a Blogger Breakfast hosted by Suzi Weiss-Fischmann (OPI’s executive vice president and artistic director) and Harris of Harris Sheppard Public Relations. What a thrill!!
I was actually the first one at the event so I got some one on one time with the two of them which was wonderful. They were both extremely warm and welcoming. I got the impression that the breakfast was an opportunity for Suzi to express an understanding of the HUGE impact that bloggers and social media are playing in the success of her brand. And to thank us personally. She had a genuine interest in getting to know each one of the 17 bloggers at the breakfast and allowed time for us to ask her questions as well. I knew before the breakfast that OPI started out as a dental supplier called Odontorium Products Inc. But here are some things I did not know:
- OPI started as a family business (and remains to this day a family business) over 30 years ago.
- She still employs her first employee who was there when they were hand pouring the polish into bottles.
- Nicole by OPI is named for her niece, not her daughter.
- The same 6 employees sit down for a marathon 8 hour naming session for each 12 bottle collection.
Her 3 "must haves"?
- Lincoln Park after Dark
- Bubble Bath
- a funky blue (or green)
The current Bond Girl collection is a continuation of the Bond theme, celebrating 50 years of Bond. It seemed the perfect route to focus on the iconic Bond women for this one. See my BOND GIRL SWATCHES + GIVEAWAY here. There's only one more day to enter this giveaway, so hurry and enter if you haven't already!! Suzi gave me two extra full sets of this collection and I decided to give them to you!! :)
OK. Phew! Longest post I've ever written? Probably. I'll be quiet and show you the nails now and sign off :P
My Vampire is Buff bottle shot
Casino Royale bottle shot
Die Another Day bottle shot
Besides My Vampire is Buff needing 3 coats for full coverage, these three were all easy to work with and gave me just the look I wanted. While one of Suzi's goals is "to excite the consumer" my goal was to excite her. Pretty sure I accomplished my goal, she loved my nail art :D
I'm going to leave you with two of the quotes that lingered in my head after the breakfast was over...the first: Suzi said that their "goal when we started is to be the Starbucks to nail color." I thought that was pretty cool (being a coffee nut..that one would make me happy :P) and lastly, she said "Our greatest asset at OPI are the people that work there." Very cool indeed.
*Products in this post previously provided for review.